Friday, April 6, 2012

Research

I tend to jump into things head first, without doing any research. Gathering information is my least favorite part of any project. I'd rather feel my way around and figure things out for myself. Unfortunately, that's not always the best way to learn. When you dive right into something without knowing what you are doing, it can take eons before you start to make any progress. I found that out the hard way.

Flashback to when I first discovered e-bay. After finding an item I needed (at a ridiculously low price), I decided to use e-bay again. My second shopping experience was equally positive. And it was fun! So, I decided to get rid of some stuff that was just sitting around the house collecting dust. I had a blast selling things I no longer needed, and I made a little bit of extra money to play around with. I was having so much fun, I decided it would be a good idea to open my own e-bay store. Without doing much research at all, I bought about $300 worth of merchandise from a reputable wholesaler (small, relatively weightless items that would allow for reasonable shipping costs), and I set up a basic store. My items weren't selling, because hundreds of other sellers (all of whom had a better idea of what they were doing than I did) were promoting the same merchandise.

In brief, I sold some merchandise, and I bought more from wholesalers, but I never sold enough to make it worth my while - I barely earned back what I spent on inventory. Postage fees and e-bay fees kept rising, and I was no longer having fun, so I liquidated what I could and closed my store. Lesson learned, right? Well... not exactly.

Shortly after closing my store, I quit my job to move out of state. In my new surroundings, I found a few odd jobs here and there, but no stable employment. Looking for a constructive way to fill my time, I turned to the internet again. I decided to try writing product reviews on SharedReviews, and that earned me a little bit of money. It wasn't a steady source of income, but it was a free way to make a little bit of spending cash. As my reviews started to progress from dull and monotonous to informative and helpful, I started publishing articles on the same site. Granted they were not stellar pieces of work, but I was eager to write more, and I began looking for other ways to express myself.

That's when I came across Squidoo. When I first created an account with them, I felt a little intimidated, as it was an entirely different format than what I had gotten used to. I didn't publish anything for over a year. Finally, I decided on a topic for my first lens and went to work on it. 

I was more concerned with self expression, but making money was always in the back of my mind. However, I did not do any research regarding how to make money creating lenses. Gradually, I added more content and, eventually, I started to wonder why my lenses were not making money. That's when I finally did some research, and I wound up having to make major amendments to my content, titles, tags, etc. That's still a work in progress but, last month, I got my first payout. (A very, very small one, but it's a start).
At some point during the height of my lens building, I decided to set up a free shop in CafePress. Thinking that some of my landscape photos would look stunning on calendars and postcards, I added a few products to my shop. And promptly forgot all about CafePress to work on my publishing.

Very recently, I logged back into my shop, noticed I had made a minuscule amount of money and wondered how I could build on that. Adding more products seemed like a good start, so that's what I set out to do. Which quickly reminded me why I gave up on CafePress in the first place. I had no idea what I was doing, I was having trouble putting my photos on the products, and I was put off by taking the time to read up on it and learn how to do it.
To make it seem less overwhelming, I decided to do the research in small doses, rather than give myself a crash course and forget most of what I learned before I had a chance to try it out. I'll be posting my progress here, and if anyone has any info or tips they'd like to share, feel free to post a comment.  





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